BWM cooperates with the photographer Carsten Sander and shows portraits for a diverse Europe in selected branches
The Düsseldorf photographer and artist Carsten Sander made a trip through all 27 member states of the European Union in order to photograph European society in its greatest possible diversity.
From June to October 2020, Sander was out and about with his camera during the corona pandemic – over 1,000 portraits of people of various nationalities were created, each face has an individual story. In their entirety, the photographs provide an answer to the question of European identity. With his works, Carsten Sander would primarily like to stand up for community and peaceful coexistence in the EU. He stands for integration, human rights and common European values.
In the showrooms of the BMW branches were large Screens and 32 large prints (2.24 m high x 1.60 m wide) with different portraits exhibited in collaboration with Canon. Complementary 27,000 postcards with 27 different motifs were printed, so Visitors to the exhibition can take a memory home with them.
With the help of the ‘GetBaff’ app, the motifs become multimedia in a few seconds tangible. This way viewers have access to audio and video interviews, Carsten Sander and his team at selected locations on the trip
documented. The artist’s vision is to help people with the project
mobilize to get actively involved in the European idea.